Beware Fake Pagerank

It is an unfortunate reality that despite all research and evidence, people still put a high value on Google Page Rank. Easily faking Page Rank really showcases just how useless Page Rank really is as a true ranking indicator (as if any further proof was needed).

What Is Page Rank?

Page rank is a ranking system (0-10) that is used to summarize your websites overall level of importance as determined by Google. We have come to learn that page rank is a direct reflection on the inbound links you receive, and the importance of the pages giving those links. We won’t get into the specifics of the exact formula for how page rank is determined, but whats important to know is that Page Rank was developed by Googles co-founder, Larry Page (Larry Page… Page Rank… get it!). It is assumed that Page Rank was a heavily weighted ranking factor in the past.

Today however, Google has become quite complicated and utilizes over 200 factors in it’s ranking algorithms. Many of those factors can have many more subtle variations and sub factors as well.

Google utilizes a much more in depth ranking structure to determine how your site will rank in it’s search engines than it shows publicly via the Google Page Rank toolbar. Google update the public toolbar rankings about every quarter or so. This means that by the time you see a page rank in a toolbar it is most likely outdated information you are looking at by Google’s internal standards.

How Do You Fake Page Rank?

Because web masters put such a high value on Page Rank, it is no surprise that people have found ways to fake higher page ranks in order to get a premium on their websites.

So how does a web master fake a page rank you ask? Well it’s actually quite simple.

Step 1. Acquire a domain you want page rank on. You will be able to give it any page rank you want from 0-10.

Step 2. Redirect the entire domain to another site that has the Page Rank you want to get on your site. The redirect is a standard 301 redirect and can be done in PHP header or .htaccess as you see fit.

Step 3. Link to your subject domain form a site that is regularly crawled by Google. The next time Google does a Page Rank update, guess what is going to happen? You guessed it. Your domain now has a matching Page Rank to the domain you forwarded it to.

How To Determine Real Page Rank From Fake Page Rank

It’s a sad fact that this method has duped many newebish web maseters in purchasing a domain that has a high Page Rank at first appearance for a much higher price than they should. Once they acquire the domain and put a real website on it, the page rank will obviously evaporate on the next Page Rank updated form Google.  Don’t get played. Always verify that any domain your looking to purchase has a real Page Rank figure associated with it.

Simply viewing the Google cache is one quick way to see if the site was redirected to another domain. If you see there is no Google cache or the cache view shows another website, guess what… someone is most likely trying to present a site with fraudulent Page Rank.

It’s also important to look at the incoming links to a website you are looking to purchase. If a site has a high Page Rank you should expect to see sites with some Page Rank linking to them. If you see a site with a PR 7 and it has one incoming link, it’s time to start asking some questions.

In conclusion it should be noted that fake page rank will not last. It is a temporary method used to fool people into paying a lot more money than they should for a domain and other nefarious reasons. Have you ever been the victim of a fake Page Rank?