Google just announced the immediate availability of the Google +1 Button for websites. This is another massive attempt by Google to enter the social media game in a big way.
We are going to take a look at exactly what the +1 button is, why you may want to use it, and also why you may not want to use it on your sites.
What is the Google +1 Button?
Well if you want to get the full breakdown of what the Google +1 button is all about you can watch the Google video & technical API stuff or head on over to the Google +1 FAQ page where most of your questions will be answered.
Google’s short definition of what the +1 button for your site is like this, “+1 is shorthand for “this is pretty cool” or “you should check this out.” Let visitors recommend your pages right in Google search results and help your site stand out.“.
That’s a pretty simple explanation for a world that has become very accustomed to seeing social media buttons on websites. To date the most in depth social sharing button for websites has to be Facebook hands down. They are able to gather quite a bit of information (that you provide to them) about your website and blog to help gain visibility on the Facebook network. Now, along comes the next step… Google +1.
How Do I Install Google +1 On My Site?
Adding the button is easy. Just copy the code below into the appropriate places on your site and your up and running in no time…
<!– Place this tag in your head or just before your close body tag –>
<!– Place this tag where you want the +1 button to render –>
Google +1 For Websites In The SERPs
As you can see in the screenshot below, you will be able to see the +1 results on SERP results in Google. It is functioning very similar to the way we see the number of our friends that have liked a page. Google is showing you the people that have +1 a page in your SERP results.
If this is the only impact that it will have on the search results then one can see it adding value. If it is going to be used as a ranking factor, that is another animal altogether!
Why Use Google +1 Button
It’s shiny and new and all the other kids will be doing it!
If you are a huge fan of Google products and so are you friends, then you should absolutely be installing the Google +1 button on all your websites and be letting your network know they can feel free to show their support for you by +1ing your site with their Google accounts.
Google says that this may help you in search results. At this early stage it seems like using the +1 results in search results is incredibly easy to game, but only time shall tell if this is the case. One has to assume that Google would see that utilizing data on search results from a sharing button like this can potentially be big trouble.
Why Shouldn’t I Use The Google +1 Button
There are many, and I do mean MANY people that feel Google has jumped the shark with regards to the way they collect and utilize your data.
Users of the increasing popular Chrome browser are painfully aware of the intrusive nature of the browsers data collection techniques. There have been many hacks to decrease the penetration that Google has into your browsing information via the chrome browser, but the vast majority of Chrome users are providing Google with a huge amount of data regarding the browsing history and activity through Chrome.
Now with Google +1 Google is asking to use sites that you +1 to help further target advertising at you on their content networks. This does not sit well with many who are increasingly concerned over their privacy on the web. Not only will they use your +1 data to target advertising at your likes, but there is much educated speculation that the actual organic search and local results may be affected by your +1 data as well.
This is a valid concern as Google has publicly shown their aggressive intentions to move to a more targeted, customized browsing experience with Google.
Is Google +1 The Facebook Killer?
My gut tells me that the Google +1 button will see moderate success before fading into the night as most of Google’s other attempts at social have done. Google Buzz and Google Wave didn’t even really get off the ground before crashing and burning. Anyone ever use Google Knoll?
Google’s invasive and blatant advertising strategy being tied to the +1 button is what will do it in. Facebook had the benefit of being cool before selling out to massive advertising ploys. Google is coming out of the box and hitting you over the head with it before even giving themselves the opportunity to be useful or trendy first.
We are really interested to hear what you think about the Google +1 button. Will you be putting it on your sites and blogs? Will you dare to +1 other people’s sites and blogs with your personal Google account? Let us know and hey while your at it why don’t you +1 this post at the top!